Senior Marketing Associate – Wyzant

Senior Marketing Associate – Wyzant

Requirements

• BA/BS degree
• 6–9 years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
• Customer focus: You have deep empathy for your customers and can deftly balance business outcomes with customer outcomes
• Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have proven skills managing cross-functional projects from start to finish
• You take a ‘test and learn’ approach, efficiently learning into new strategies and tactics
• Interpersonal skills: You’re an excellent team player with strong communication skills, and can successfully collaborate with colleagues across varied teams
• Strategic thinking: You consider an idea from all angles, ask smart questions of your colleagues and collaborators, and make thoughtful decisions that align with the company’s needs, mission, and resources
• A strong operator: You quickly identify opportunities for efficiencies and can create and evolve workflows that’ll help you collaborate effectively across teams while bringing Wyzant’s brand to life
• You’re enthusiastic about supporting the unique dynamics of a two-sided marketplace

Responsibilities

• Execute and inform the marketing plan for Wyzant, managing strategies and tactics that align with the brand’s strategy to attract and retain customers
• Refine and build out Wyzant’s brand messaging for both sides of the marketplace: students (i.e. people seeking tutoring support) and tutors (i.e. experts and independent contractors listing their tutoring services on the Wyzant platform)
• Write and develop marketing content, including marketing and email communication content for both sides of the Wyzant marketplace
• Develop ‘always-on’ programs for brand channels along with product marketing and seasonal campaigns. Program manage efforts across Marketing, Digital Marketing, Product Management and more
• Manage and optimize brand social media publishing, building engagement
• Ensure alignment of marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
• Develop and execute marketing programs and messaging to support product launches
• Develop a deep understanding of both sides of the Wyzant marketplace, representing the interests of Tutors and Students alike
• Collaborate with partners across the Marketing team to devise creative ways to build awareness of Wyzant, reaching potential customers while deepening our engagement with existing users
• Work with colleagues from various teams — including product managers, marketers, and graphic designers — to coordinate and implement projects from start to finish

Preferred Qualifications

• Experience supporting two-sided marketplaces is preferred but not required