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Senior Marketing Associate – Digital Health
| Company | Baxter International |
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| Location | Raleigh, NC, USA |
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| Salary | $80000 – $110000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Minimum Bachelor’s degree, with major in marketing, business, communications, engineering, or related field.
- 2+ years professional Marketing experience.
- Highly organized self-starter who is willing to work as a team and independently and take initiative.
- Demonstrated strong communication skills and ability to facilitate large group meetings to a successful outcome.
- Strong multi-tasking ability to simultaneously coordinate, prioritize and balance multiple priorities and projects.
Responsibilities
- Handle and lead marketing support projects for product launches, field sales support, and other marketing activities within your portfolio.
- Become an internal subject matter authority for your assigned portfolio.
- Generate/analyze competitive intelligence and promote understanding of competitive tactics with the sales team.
- Partner with marketing communications to create innovative content to drive market awareness, lead generation, deal closure.
- Coordination of portfolio social media calendars and organization of marketing materials within content management system within portfolio.
- Regularly interact with customers through presentations, interviews, tradeshows, professional societies, and occasional site visits and develop customer relationships.
- Collaborate with global portfolio marketing to understand underlying issues related to product quality/customer complaints; ensure feedback is communicated back to respective owners for input into recommendations and resolution to identified issues.
Preferred Qualifications
- Technical/Health IT, medical device integrations expertise would be nice to have.
- Entrepreneurial spirit.
