Senior Manager - Public Sector Marketing

Senior Manager – Public Sector Marketing

Bachelor’s Degree or equivalent experience
5-7 years of Public Sector marketing experience or related discipline, in a scaling team environment
Excellent time management and project management skills
Experience with marketing strategic planning & execution
Demonstrated communication & critical thinking skills
Experience using ABM, digital and email marketing tools
Experience executing digital media campaigns

Develop the demand generation strategy and plan to support key marketing business objectives for SLED to meet target KPIs, working with stakeholders to develop requirements and engaging with cross-functional teams for execution
Collaborate with channel partner managers on channel marketing strategy to scale reach and lead volume through digital campaigns, ABM and events
Work cross-functionally with key stakeholders (Sales, Revenue Marketing, Product Marketing, Studio, Mkt Program Leads) on campaign GTM strategy, and manage regular check-in
Serve as subject matter expert for SLED marketing, representing marketing to ensure audiences and marketing strategies are properly reflected
Create customized content: Work with stakeholders to craft a compelling content and messaging strategy that’s tailored to the SLED industry and trends. Partner with product marketing and the DailyPay studio team to build and publish content for the appropriate audience and marketing channel
Measure ROI: Compile and analyze plan performance and results. Adjust programs/strategies using data and sales feedback to meet target KPIs
Manage budget: Adhere to agreed marketing budget, track all vendor invoices and align with finance