Senior Manager – Programmatic & Paid Search User Acquisition
| Company | PrizePicks |
|---|---|
| Location | Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 6+ years of digital performance marketing experience, with deep expertise in Apple Ads, Google Ads (Search, PMAX, & AC), and mobile programmatic
- Experience owning a 7-figure+ annual performance budget
- Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
- Hands-on experience managing DSPs and programmatic partners utilizing various ad buy and optimization strategies including CPT, CPA/CAC, AEO, and ROAS
- Understanding of creative best practices and creative ad types that can maximize performance on a per channel basis
- Familiarity with ASO/SEO strategy and how it connects to paid search performance
- Proficiency in performance analytics and tools (Tableau, AppsFlyer, etc.)
- Collaborative, curious, and highly organized — able to lead initiatives and operate independently in a fast-paced team
- Strong communication skills and experience presenting to executive stakeholders
Responsibilities
- Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners (e.g., AppLovin, Unity, Smadex, Mintegral)
- Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion
- Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels
- Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
- Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
- Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance collaborating closely with our ASO/SEO team
- Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns
- Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative
- Mentor and manage one direct report while contributing to broader team-wide initiatives
Preferred Qualifications
- Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required