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Senior Manager – Product – Go to Market
Company | 3E |
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Location | Bethesda, MD, USA |
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Salary | $120000 – $135000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level, Senior |
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Requirements
- 4+ years of experience in product marketing, GTM strategy — ideally in B2B SaaS, information services, or regulatory/sustainability tech.
- A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth.
- Ability to lead through influence and collaboration — aligning stakeholders around a shared vision while driving accountability.
- Strong market sensing skills and a strategic, data-driven approach to problem-solving.
- Exceptional communication skills — able to distill complex technical topics into compelling narratives tailored to diverse audiences.
Responsibilities
- Define and drive the GTM strategy for Product Stewardship offerings, aligning with product roadmaps, market dynamics, and customer pain points.
- Lead positioning development and value proposition frameworks that differentiate our solutions and resonate with key buyer personas.
- Support commercial success by developing pricing guidance, assets, bundling strategies, and enablement tools that empower Sales, Marketing, and Customer teams.
- Monitor and measure performance of GTM initiatives across channels, using data-led insights to continuously optimize campaigns and product positioning.
- Stay close to the market — analyzing competitors, customer feedback, and industry trends to inform strategy and identify whitespace opportunities.
- Collaborate cross-functionally with Sales Enablement, Marketing Ops, and Product teams to ensure unified, high-impact product launches and lifecycle campaigns.
- Be a steward of customer-centric innovation, shaping how 3E supports global organizations in their sustainability, commercial growth and compliance goals.
Preferred Qualifications
- Experience or interest in EHS, compliance, or sustainability domains is highly valued.