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Senior Manager – Product – Go to Market

Senior Manager – Product – Go to Market

Company3E
LocationBethesda, MD, USA
Salary$120000 – $135000
TypeFull-Time
Degrees
Experience LevelMid Level, Senior

Requirements

  • 4+ years of experience in product marketing, GTM strategy — ideally in B2B SaaS, information services, or regulatory/sustainability tech.
  • A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth.
  • Ability to lead through influence and collaboration — aligning stakeholders around a shared vision while driving accountability.
  • Strong market sensing skills and a strategic, data-driven approach to problem-solving.
  • Exceptional communication skills — able to distill complex technical topics into compelling narratives tailored to diverse audiences.

Responsibilities

  • Define and drive the GTM strategy for Product Stewardship offerings, aligning with product roadmaps, market dynamics, and customer pain points.
  • Lead positioning development and value proposition frameworks that differentiate our solutions and resonate with key buyer personas.
  • Support commercial success by developing pricing guidance, assets, bundling strategies, and enablement tools that empower Sales, Marketing, and Customer teams.
  • Monitor and measure performance of GTM initiatives across channels, using data-led insights to continuously optimize campaigns and product positioning.
  • Stay close to the market — analyzing competitors, customer feedback, and industry trends to inform strategy and identify whitespace opportunities.
  • Collaborate cross-functionally with Sales Enablement, Marketing Ops, and Product teams to ensure unified, high-impact product launches and lifecycle campaigns.
  • Be a steward of customer-centric innovation, shaping how 3E supports global organizations in their sustainability, commercial growth and compliance goals.

Preferred Qualifications

  • Experience or interest in EHS, compliance, or sustainability domains is highly valued.