Senior Manager – Player Connections

Senior Manager – Player Connections

Requirements

• 6+ years of experience in media strategy and media planning in the United States is mandatory.
• Experience developing and leading holistic media strategies across multiple channels (digital, social, programmatic, TV, OOH etc).
• Ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• Excellent communication and presentation skills – ability to distill complex strategies into clear narratives for senior stakeholders.
• A collaborative, solution-oriented mindset with a proactive approach to problem-solving.
• Strong project management skills, comfortable working on multiple projects in a fast-paced environment.

Responsibilities

• Lead the development of global paid media strategies in collaboration with our media agency with a focus on the US market, aligning campaign objectives and player insights.
• Build clear, actionable media briefs for agency partners, setting the strategic direction and ensuring alignment with broader marketing goals.
• Ensure campaign strategies reflect regional nuances while adhering to global guidelines.
• Determine the most suitable media channels, platforms, and tactics for campaign implementation.
• Lead and contribute to our campaign learning agenda so that we can plan and execute our future media campaigns with objectivity, clarity, and effectiveness.
• Present to the wider business holistic Paid Media strategies, campaign strategies, and campaign reviews.
• Oversee wider paid media plans to ensure they follow the global media strategy, whilst helping to unblock and guide teams during campaign implementation.
• Serve as a trusted partner to 2K’s business units by turning brand strategies into effective paid media plans.
• Act as a liaison between internal teams and our global media agency, ensuring clarity, alignment, and momentum throughout planning and execution.
• Work closely with cross functional teams, and other stakeholders to ensure cohesive and integrated media strategies.
• Provide guidance to junior team members and contribute to a culture of continuous learning and collaboration.
• Work with marketing technology and analytics teams to maximize our in-house CDP capabilities.
• Work closely with creative teams to align messaging and media strategies, ensuring campaigns are cohesive and high-impact.
• Ensure the team is highly trained in media planning and analysis capabilities.
• Conduct market research, competitive analysis, and consumer insights to identify target audience behaviours, media consumption habits, and market trends.
• Translate data from various sources into actionable insights that inform media decisions.
• Lead campaign post-mortems and performance readouts to extract insights and shape future planning.
• Oversee media implementation, using your experience to problem solve as necessary.
• Collaborate with media activation teams (internal/external) to optimize media investment and ensure campaigns are executed effectively.
• Monitor campaign performance, and provide insights and recommendations for ongoing optimization.
• Stay current on media trends, platforms, and innovations to continually bring fresh thinking into the planning process.

Preferred Qualifications

• Agency experience is a plus but not required.
• Experience in utilizing CDP capabilities in paid media campaigns is a plus but not required.
• Industry experience is a plus but not required.