Senior Manager – Paid Social – Axs

Senior Manager – Paid Social – Axs

Requirements

• BA/BS Degree (4-year) Marketing, Communications, or a related field
• 5-7 years of hands-on paid social marketing experience, managing annual budgets exceeding $1M, with ultimate accountability for measurable ROI
• Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives
• Experience leading or managing a team
• Advanced understanding of paid social fundamentals including audience segmentation, creative optimization, and A/B testing methodologies
• Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards
• Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting
• Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance
• Understanding of media planning principles and core marketing concepts
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment
• Demonstrated expertise in handling hundreds of simultaneous campaigns at scale
• Advanced proficiency with Meta and Tiktok Ads Managers, and scalability platforms such as Smartly or Hunch
• Proficiency with web analytics/BI tools such as Adobe Analytics, Google Analytics and Looker
• Proficiency with design tools such as Photoshop or Canva, and ability to make edits to ad creatives
• Proven success with A/B test design and optimization and ability to experiment with new tactics, test, and refine strategies based on data insights.

Responsibilities

• Monitor paid social campaign performance and make real-time bid, budget, and creative optimizations to maximize ROI
• Adjust audience targeting strategies based on engagement, demographic, and behavioral insights
• Design and structure campaigns tailored to each social platform, ensuring geo-targeting, scheduling, and placements align with goals
• Integrate automation and scalability tools (e.g., Smartly, Hunch) to streamline campaign setup and management
• Review KPIs and campaign pacing to ensure alignment with monthly and quarterly objectives
• Build and maintain dashboards to surface real-time performance insights and track key metrics
• Analyze campaign results to identify trends, evaluate ROI, and make data-informed strategic adjustments
• Develop and execute A/B testing plans to optimize creative, copy, audience segments, and bid strategies
• Collaborate with the Director of Paid Media and internal teams to align campaign execution with strategic goals
• Identify automation opportunities, apply industry best practices, and support evolving business needs through continuous innovation.

Preferred Qualifications

• Experience with automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting
• Understanding of media planning principles and core marketing concepts