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Senior Manager – New Channels Strategy
| Company | Hello Fresh |
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| Location | New York, NY, USA |
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| Salary | $130200 – $170000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, MBA |
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| Experience Level | Senior |
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Requirements
- 5+ years in strategy, consulting, business ops corporate development, or high-growth startup roles.
- Experience leading business planning and cross‑functional initiatives with C‑suite visibility
- Familiarity with go-to-market planning and new-business launches; exposure to food, CPG, or healthcare a plus.
- Strong quantitative and analytical skills
- BA/BS in Marketing, Business, Management or related fields with strong academic record, MBA Preferred
Responsibilities
- Lead strategic planning — drive annual and quarterly planning cycles, update TAM and scenario models, and monitor OKRs; translate findings into clear revenue targets, launch timelines, and resource needs
- Identify new growth opportunities & GTM strategies – monitor competitive trends, size untapped segments, and develop go-to-market plans for emerging channels or offerings
- Drive strategic projects – serve as project lead for key initiatives across new channels (e.g., new tech feature launch, launching a large partnership), aligning Tech, Ops, Product, and Legal on scope, timelines, and deliverables.
- Shape the product roadmap – translate New Channel business needs into requirements for both tech (e.g., portal features, data integrations) and physical product(e.g., menu specs, packaging, labeling); partner with the relevant cross functional teams to execute
- Own business reporting – orchestrate monthly and quarterly business reviews, delivering concise insights on channel performance, risks, and next steps to leadership
Preferred Qualifications
- Entrepreneurial: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and constantly challenge the status quo; you seek to take up and start new projects
- A strong problem solver: you have strong intellect and a curious mind; you use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
- Analytical: you can build complex models and analyze large sets of data pulling out insights
- A clear communicator: you communicate well verbally, in writing, and are a good active listener
- Team-oriented: you have a track record of working in cross-functional teams and cultivating collaborative partnerships at all levels and departments of an organization; you are able to influence stakeholders
- Excited by implementation: you aren’t just able to develop strategy and plans but enjoy affecting change and implementing initiatives across the business
- Self-motivated and results driven: you are able to work effectively both independently and in a team environment; you independently push multiple projects to completion with a sense of urgency
