Senior Manager – Marketing Measurement
| Company | American Family Insurance Group |
|---|---|
| Location | Madison, WI, USA, Chicago, IL, USA |
| Salary | $111000 – $190000 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior |
Requirements
- 5+ years’ experience with customer data, MarTech, and digital analytics tools and platforms including Google Analytics (preferred), Adobe Analytics, GCP Big Query, Salesforce, Tableau, and similar
- Demonstrated experience with digital analytics using Google Analytics
- Demonstrated experience with marketing mix modeling (MMM)
- Bachelor’s degree in Analytics, Statistics, Marketing, or related field; Master’s degree preferred
- Proficiency on core marketing measurement strategies and techniques, including MMM, attribution, and digital/web analytics
- Demonstrated experience providing customer-driven solutions, support or service
- Demonstrated experience successfully influencing key business leaders to incorporate research findings into strategy and execution
- Demonstrated knowledge of and experience with the application of marketing concepts and strategies
- Travel Requirements up to 10%
Responsibilities
- Manage key components of the marketing measurement framework including Mix Modeling (MMM), channel reporting & analysis, campaign/creative testing, and digital/web analytics
- Oversee ongoing pipeline of Test & Learn experimentation across audience, channel, and content
- Serve as a subject matter expert on marketing and media analytics
- Partner closely on performance measurement with key cross-functional teams including Digital, Customer Experience, Media, Targeted Marketing, and Field Marketing
- Manage relationship with key external vendor partners
- Create a collaborative, performance-driven work environment by facilitating and fostering trust, transparency, and inclusion
- Work with team members to set clear goals, provide feedback, perform performance assessments, and support on-going development
- Lead with influence and expertise
- Actively contribute to division or department leadership team
- Communicate and support organization mission, vision, values, policies, and practices
Preferred Qualifications
- Experience with Google Analytics preferred
- Master’s degree preferred