Senior Manager – Marketing

Senior Manager – Marketing

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum 10 years of progressive marketing experience, with at least 3 years in a senior marketing role within a B2B technology company (robotics, automation, supply chain, logistics, or enterprise software preferred).
• Proven track record of developing and executing successful marketing strategies that drive measurable results. Expertise in content marketing, demand generation, digital marketing, and event marketing.
• Strong understanding of complex sales cycles in a B2B environment and the C-level business executive audience (high-touch, long-tail consultative sales environment).
• Exceptional written and verbal communication skills, including interviewing, writing, and editing; ability to write creative, storytelling copy and choose effective visuals. Ability to articulate complex technical concepts to diverse audiences.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Advanced proficiency in Microsoft Excel, PowerPoint, and SharePoint, including templates, themes, and Quick Styles.
• Demonstrated ability to work collaboratively across departments and influence stakeholders at all levels. Strong project management skills: ability to multi-task and manage multiple projects simultaneously.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), experience creating conceptual graphics and slides to concisely communicate key ideas and themes, and prior experience with a supply chain, material handling, or robotics company.

Responsibilities

• Develop and execute comprehensive marketing strategies and campaigns aligned with Symbotic’s business objectives, sales goals, and overall brand vision.
• Conduct market research, competitive analysis, and audience segmentation to identify new opportunities and refine existing marketing approaches for our target large-scale retail, wholesale, and food & beverage customers.
• Define key performance indicators (KPIs) for all marketing activities and report on their effectiveness to leadership.
• Lead the development of compelling and consistent messaging that clearly communicates Symbotic’s unique value proposition across all marketing channels.
• Oversee the creation of high-quality marketing collateral, including white papers, case studies, presentations, website content, datasheets, videos, and sales enablement tools.
• Craft and edit brand assets and content, including blog posts, press releases, advertising, infographics, sales presentations, award submissions, and thought leadership.
• Collaborate with product and engineering teams to translate complex technical information into clear, benefit-driven content for a B2B audience.
• Monitor market trends and conduct research to support content development.
• Drive demand generation initiatives through a mix of digital marketing, industry events, webinars, thought leadership content, and targeted account-based marketing (ABM) strategies.
• Optimize lead nurturing programs to move prospects through the sales funnel.
• Leverage marketing automation platforms and CRM systems to manage campaigns and track performance.
• Plan and manage events, including tradeshows, webcasts, and executive roadshows.
• Identify appropriate speaking opportunities and work with internal thought leaders to support content development.
• Orchestrate and oversee production resources to capture images and videos that support brand storytelling.
• Manage public relations efforts and collaborate with external agencies as needed.
• Update and maintain brand standards and library of brand assets, including creating and managing a SharePoint library of marketing assets and resources.
• Support requests for branded materials and source, order, and manage inventory of branded merchandise.
• Foster strong relationships with sales, product management, hardware engineering, and executive teams to ensure marketing efforts are integrated and effective.
• Act as a brand champion, ensuring consistency in messaging and visual identity across the organization.

Preferred Qualifications

• MBA preferred.
• Experience creating conceptual graphics and slides to concisely communicate key ideas and themes, and prior experience with a supply chain, material handling, or robotics company.