Senior Manager – Marketing

Senior Manager – Marketing

Requirements

• Bachelor’s degree in Marketing, Communication, Business or related field.
• 5-7 years of related professional experience.
• Experience with Marketing Automation Platforms.
• Experience working in a digital marketing environment.
• Familiarity with Google Analytics.
• Experience using MS Office Suites and an advanced use of Excel with the ability to perform data sorting and analytics.
• Ability to develop and manage campaigns, data segments, emails, forms, and report on results with high accuracy.
• Excellent project management skills and the ability to prioritize and manage multiple clients and projects simultaneously.
• Ability to collaborate with colleagues to develop marketing strategy and communicate information concisely to stakeholders, and work collaboratively on cross-functional teams.
• Ability to provide superior customer service to both internal and external customers.
• Must be able to work independently in a fast-moving team environment and successfully manage multiple projects simultaneously.
• Strong written and verbal communication skills, including copyediting and business writing.
• Strong analytical and organizational skills and attention to detail.

Responsibilities

• Develop and execute marketing strategy for designated business lines within OME (compliance, risk management, financial crimes, retail, lending and payments).
• Create and implement comprehensive marketing plans based on strategic priorities identified by OME for online training, webinars, certificates, and certifications.
• Initiatives may include email campaigns, online and print advertising, web content, social media, direct mail, and sales collateral.
• Manage a $40K annual marketing budget and develop strategies to meet a $6M annual revenue budget.
• Create and implement marketing strategy for ABA Communities.
• Develop a comprehensive, multi-channel marketing plan to encourage registration and engagement with ABA Communities among ABA member bankers.
• Collaborate with the marketing lead for ABA membership marketing to identify and leverage communications and other opportunities.
• Consistently report to ABA stakeholders from Communications and the Office of Member Engagement on plan initiatives.
• Manage advertising for ABA products and resources in ABA marketing channels.
• Run meetings with Marketing, PR, and Web team to schedule placement of advertising in email bulletins, magazines, and website.
• Collect and place copy and graphics on ABA.com and in email bulletins.
• Liaise with ABA Banking Journal and ABA Risk and Compliance owners for print ads.
• Manage marketing projects and campaigns for ABA departments, products, and initiatives.
• Collaborate with colleagues to develop marketing strategies and resources including email newsletters, webpage content, and materials to promote workshops and webinars.
• Assist the Senior Marketing Director with Email Marketing within the Stensul and Salesforce Marketing Cloud Platforms.
• Support marketers as an SFMC Power User, including uploading approved emails from Stensul to SFMC, activating single-send emails and journeys, and designing emails in Stensul.
• Implement initiatives to attract new prospects and clean data, such as online lead generation forms and outreach to update records.
• Create analysis on email marketing campaigns and support the Senior Marketing Director as directed.

Preferred Qualifications

No preferred qualifications provided.