Skip to content
Senior Manager – Earned Media – Technology
| Company | Weber Shandwick |
|---|
| Location | Toronto, ON, Canada |
|---|
| Salary | $79000 – $95000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior |
|---|
Requirements
- Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
- Strong understanding of the overall media and social media landscapes
- Experience working with technology and/or telecom clients
- Established media relationships and examples of past success
- Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
- Familiarity with media and/or influencer databases, journalist-led tools and resources
- Ability to work effectively with integrated agency teams
- A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
- Strong written, verbal communication, presentation, collaboration and problem-solving skills
Responsibilities
- Help develop and execute innovative and award-winning integrated PR campaigns for major brands
- Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
- Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
- Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
- Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
- Develop strategic messaging and provide counsel for clients’ issues and reputational risks
- Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
- Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
- Participation in office-wide initiatives, seminars and meetings to further professional learning and development
- Assist in the development and coaching of junior team members
- Actively participate in agency development and assist with new business
Preferred Qualifications
No preferred qualifications provided.
