Senior Manager – Donor Lifetime Value

Senior Manager – Donor Lifetime Value

Requirements

• 6+ years experience in fundraising at a nonprofit organization
• 4+ years of hands-on experience working with CRM and marketing tools.
• 2+ years of experience tracking and reporting on efforts using metrics
• Strong practical experience with identifying and executing segmentation across fundraising channels.
• Ability to understand and use metrics to optimize performance
• Demonstrated interest in the media landscape, with knowledge of the latest trends and best practices
• Outstanding collaboration skills with a proven ability to work cross-functionally and gain the respect and support of internal and external clients; experience working closely with creative people, teams and freelancers.
• Strong listening, writing, and speaking skills
• Cultivate and support an inclusive and equitable workplace culture.

Responsibilities

• Lead projects that retain and upgrade NPR and NPR Network donors
• Drive initiatives from kick-off through execution; set goals; manage timelines, approvals, comms, and reports; present concepts and deliverables to stakeholders.
• Write effective project briefs for teams, freelancers and vendors; create fundraising materials as needed.
• Manage an annual calendar, prioritizing revenue opportunities across multiple initiatives and teams
• Develop a robust pipeline of donors for cultivation by mid-level and major donor teams.
• Weave retention tactics into donor experiences as a fan/listener/reader on NPR digital platforms.
• Identity and prioritize fundraising opportunities to retain current supporters; Support personalized and behavior-driven retention.
• Devise and execute channel, messaging and incentive tests.
• In collaboration with teammates focused on donor acquisition and product, work to optimize landing pages, forms and supporter experience.
• Develop and update internal-facing process and guideline documents
• Build trusting relationships with stakeholders that create a culture of teamwork and collaboration in driving fundraising results
• Hire, lead and nurture an Associate, Donor Lifetime Value in meeting team goals; Coordinate the activities of associates to ensure efficient and effective operations; Motivate them through challenges and ensure they have the support and coaching they need to excel and grow in their careers.
• Collaborate with fundraising, comms, editorial, marketing, and product teams at NPR
• Work directly with Member Station partners, consultants, vendors, and agencies to drive results, as needed.
• Give and receive feedback with curiosity and a learner’s mindset.
• Other duties as assigned.

Preferred Qualifications

• Experience working at a media organization
• Experience managing complex subscription and/or federated nonprofit membership programs preferred
• Experience with automation based on scenarios, rules, triggers, and/or conditions.