Senior Manager – Digital Marketing

Senior Manager – Digital Marketing

Requirements

• Bachelor’s or Master’s degree in marketing, business, or a related field.
• 12+ years of experience with a Bachelor’s (8+ with a Master’s) in digital marketing, preferably in the medical device, healthcare, or technology industry.
• 5+ years of managing teams
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization.
• Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of digital campaigns.
• Analyze data and generate reports to provide insights and recommendations for optimization.
• Conduct A/B testing and implement data-driven strategies to improve conversion rates and ROI.
• Utilize Google Analytics, CRM, and other relevant analytics tools.
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
• Work closely with the Marketing Communications team, Commercial Marketing, Sales teams, and other cross-functional teams to ensure alignment and consistency.
• Lead, mentor, and coach a growing team, fostering a culture of innovation, collaboration, and high performance.

Preferred Qualifications

• Experience in the surgical robotics, or with other novel, high-growth medical products/therapies.
• Experience marketing directly to surgeons, hospital executives, and patients.