Skip to content
Senior Manager – Demand Generation
| Company | Dashlane |
|---|
| Location | New York, NY, USA |
|---|
| Salary | $150000 – $180000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior, Expert or higher |
|---|
Requirements
- 7+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-growth environments.
- Demonstrated success launching and optimizing paid media campaigns across multiple digital channels.
- Strong analytical mindset and ability to translate performance metrics into actionable insights.
- Familiarity with B2B marketing tools such as Marketo, Salesforce, ZoomInfo, and Google/LinkedIn Ads.
- Comfortable working cross-functionally with internal teams and external partners to execute at scale.
Responsibilities
- Manage and optimize Dashlane’s paid media investment across core B2B channels (e.g., search, display, LinkedIn, programmatic, affiliates) to generate qualified pipeline.
- Execute full-funnel demand generation campaigns, including strategy development, execution, testing, and reporting.
- Monitor and analyze campaign performance metrics such as traffic, CAC, conversion rates, and pipeline influence to drive data-informed decisions.
- Work closely with the VP of Growth, as well as cross-functional teams in Sales, Product, and Finance, to align tactics with strategic goals.
- Collaborate with channel specialists, creative, and external agencies to bring messaging, landing pages, and offers to life.
- Run ongoing A/B tests and funnel experiments to improve conversion and engagement across the customer journey.
- Contribute to the evolution of our B2B martech stack (e.g., Marketo, Salesforce, ZoomInfo), including attribution and reporting solutions.
- Stay current on demand gen trends, including AI-driven techniques, and bring new channel ideas or technologies to the table.
Preferred Qualifications
- Excitement about the cybersecurity space and curious about how businesses protect employee credentials.
- Passion for digging into campaign performance to uncover patterns, surface insights, and improve ROI.
- Focus on staying up to date on modern B2B marketing strategies, especially in AI, automation, and performance.
- Clear and Confident communication, and where collaborating across teams to get things done is crucial.
- Willingness to grow into a leadership role and make a tangible impact on pipeline and growth.
