Senior Manager - Csg | All Jobs Info

Senior Manager – Csg

Company	The Atlantic
Location	Washington, DC, USA, New York, NY, USA
Salary	$87000 – $100000
Type	Full-Time
Degrees
Experience Level	Mid Level, Senior

4+ years of experience in product marketing, consumer growth, or a related field, with a focus on subscriber engagement and retention.
Strong analytical and strategic thinking skills—ability to interpret data, draw insights, and translate them into actionable strategies.
Empathy for customers and a strong understanding of user experience.
General understanding of the product development lifecycle and how to operate within product-led teams.
Experience contributing to go-to-market strategies and subscriber engagement initiatives.
Ability to collaborate effectively and communicate ideas persuasively, with strong project management skills.
A self-starter mindset, comfortable working independently while contributing to a larger team strategy.

Oversee on- and off-platform projects aimed at driving subscriber engagement and long-term retention.
Optimize key touchpoints throughout the subscriber journey, ensuring a seamless experience that reduces subscriber churn and maximizes lifetime value.
Support go-to-market strategies for new engagement features, subscription benefits, and retention-focused initiatives—and iterate based on results.
Work closely with creative, product, editorial, audience research and customer care teams to integrate messaging, brand positioning, and user insights into various touchpoints along the customer journey.
Conduct competitive research and regularly share insights across teams to ensure we’re aligned with industry best practices.
Independently foster relationships across Consumer Strategy & Growth and Product & Technology teams, instill trust quickly with various disciplines to ensure all projects are planned and launched flawlessly.