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Senior Manager – Caremark Marketing Strategy
| Company | CVS Health |
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| Location | Rhode Island, USA |
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| Salary | $67900 – $182549 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years experience in a marketing related field
- Experience supporting B2C, B2B and B2B2C campaign strategies, integrated marketing plans, and communication development
- Strategic and analytic thinking with problem-solving skills and the ability to be curious while maintaining a strategic; big-picture perspective.
- Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences.
- Excellent relationship-building skills, with proven ability to influence and impact and build consensus across all levels of the organization
- Strong organizational skills with ability to balance multiple projects
- Analytically comfortable interpreting data; ability to summarize audience insights, campaign data, research and communicate insights and opportunity areas
Responsibilities
- Develop strategic and tactical marketing plans as well as integrated campaigns based on market research, insights and best practices that incorporate multiple channels with measurable results.
- Define business objectives by analyzing marketing performance metrics and insights to optimize marketing strategies and tactics.
- Lead and manage a team of colleagues responsible for the execution of defined marketing plans.
- Lead and guide cross functional collaboration on campaign development and delivery, including creative, analytics, digital, product, clinical, operations and legal, and external agency partners.
- Provide feedback on creative execution and marketing activations to ensure results are delivering on goals and KPIs
- Stay updated on industry trends, emerging marketing technologies, and best practices, and incorporate new approaches and innovations into marketing strategies to maintain a competitive edge
Preferred Qualifications
- Healthcare experience or experience or experience in a similar vertical
- Experience navigating and succeeding in a highly matrixed organization
- Excellent communication, presentation, and interpersonal skills with the ability to adjust approach to accommodate your audience
