Senior Manager – B2B Marketing – Mobile
| Company | Samsung |
|---|---|
| Location | Plano, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s Degree required.
- 8+ years of relevant experience leading B2B marketing strategy and execution, experience in the Tech, Electronics, or durable goods business is required.
- Experience with commercial technologies or consumer electronics.
- Excellent written & oral communication skills with proven ability to provide clarity in complex situations.
- Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
- Proven performance in developing and executing strategies that deliver wins for the consumer, the customer, and the company.
- Understanding of marketing performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives.
- Demonstrated ability to thrive in high-performing teams.
- Demonstrated ability to create and deliver executive-level presentations.
Responsibilities
- Lead the Integrated Marketing Communication strategy and execution for Samsung Mobile Experience across various product categories.
- Develop the marketing strategy, including B2B vertical solutions targeting, positioning, product insights, and launch communications strategy.
- Lead the planning process for product categories, including Go-To-Market plans for all product launches and key activation windows.
- Drive B2B marketing activity to ensure alignment with the overall strategy with flawless execution.
- Contribute to all elements of Integrated Marketing Communication (IMC) plans, from awareness, consideration, and conversion with direct oversight of Paid and Owned Channels.
- Work closely with agency partners and internal stakeholders to deliver best-in-class creative and flawless execution across multiple channels.
- Identify key learnings and measure the effectiveness of B2B marketing campaigns against defined and aligned KPIs.
Preferred Qualifications
-
No preferred qualifications provided.