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Senior Integrated Marketing Manager
| Company | Semgrep |
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| Location | San Francisco, CA, USA |
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| Salary | $150000 – $165000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 6+ years of experience in integrated marketing, demand generation or related roles, with a focus on campaign GTM strategy
- Experience working with SaaS, B2B tech, or high-growth environments
- Strong understanding of closed-loop marketing processes from ideation to analysis
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity
- Excellent project management and organizational skills, with experience managing complex, multi-stakeholder initiatives
- Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics)
- Analytical mindset with a passion for leveraging data to inform decisions and optimize campaigns
- Exceptional communication skills and are able to distill complex ideas into actionable plans
- Thrive in a fast-paced, high-growth environment
Responsibilities
- Own the go-to-market (GTM) strategy for campaigns, connecting business goals to actionable plans
- Develop integrated marketing strategies that drive measurable outcomes and span operational, executional, and analytical processes
- Collaborate with marketing, sales, and product stakeholders to define objectives, identify target audiences, and allocate resources effectively
- Lead cross-functional teams to align on campaign priorities, timelines, and deliverables
- Guide campaign strategy from concept to execution, ensuring consistency, quality, and collaboration across marketing operations, content, field, digital, and partner marketing
- Collaborate with product marketing, product, and sales teams to ensure campaign messaging is consistent, goal-oriented, and aligned with target markets, personas, and use cases that reflect company priorities
- Translate strategic plans into data-driven campaigns with clear KPIs and outcomes
- Oversee the full campaign lifecycle, including concept development, resource allocation, project management, piloting, and scaling
- Continuously refine campaigns using real-time insights and analytics to enhance effectiveness
- Drive post-campaign evaluations to assess success, identify learnings, and optimize future efforts
- Establish dashboards and reporting frameworks to share performance metrics and ROI with key stakeholders
- Implement continuous improvement processes to elevate campaign impact and efficiency
- Build and manage scalable processes for campaign planning, resource allocation, and project management
- Ensure marketing programs align with corporate priorities and integrate across teams and regions
- Balance creativity with operational rigor, ensuring campaigns are both innovative and executable
Preferred Qualifications
No preferred qualifications provided.
