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Senior Growth Marketing Specialist
| Company | Modulate |
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| Location | Cambridge, MA, USA |
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| Salary | $100000 – $100000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Significant and demonstrable hands‑on growth, demand generation, or performance marketing experience for a B2B SaaS company (startup or high‑growth environment preferred)
- Proven track record of hitting pipeline goals through multi‑channel campaigns
- Proficiency with modern marketing automation (HubSpot), Webflow CMS/landing pages, and analytics tools (GA4, Looker Studio, etc.)
- Strong copywriting chops and a knack for translating technical concepts into clear, compelling messaging
- Comfortable running A/B tests, analyzing data, and iterating quickly
- Excellent project‑management skills and the ability to balance strategic thinking with roll‑up‑your‑sleeves execution
Responsibilities
- Plan and execute integrated demand gen campaigns across email, paid social, search, content syndication, and partner channels to hit qualified lead and pipeline targets
- Develop, test, and iterate landing pages, ads, and content offers with a data‑driven, experimentation mindset
- Collaborate closely with Sales to align on ICP, scoring, hand‑off processes, and feedback loops that improve conversion
- Manage and optimize your tech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, Webflow, etc.)
- Own marketing automation and lifecycle flows (HubSpot) to nurture prospects and expand usage within existing accounts
- Support Marketing Ops in analyzing funnel performance and delivering actionable insights and forecasts to leadership
- Support event and webinar promotion and help repurpose event content into evergreen demand assets
Preferred Qualifications
- Experience in a startup or high‑growth environment preferred
