Senior Growth Marketing Manager-Paid Search – Sem

Senior Growth Marketing Manager-Paid Search – Sem

Requirements

• Strong experience in managing and optimizing campaigns in Google Paid Search, Apple Search Ads (ASA), Google UAC, and Performance Max.
• Ability to leverage data and analytics to identify trends, opportunities, and areas for optimization within Paid Search.
• Proven experience in running A/B tests, experimenting with new approaches, and iterating quickly to improve campaign performance.
• Demonstrated ability to meet and exceed performance goals through thoughtful analysis, creative problem-solving, and strategic execution.
• Work closely with internal and external stakeholders to ensure alignment on goals and strategies.
• Proficiency in SQL is highly valued but not required.
• 7+ years in a performance-driven, media buying role with a strong emphasis on mobile acquisition and Paid Search.
• Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail.
• Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners.
• Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes.
• A genuine interest in helping build a financial system that works for everyone.

Responsibilities

• Build & scale marketing campaigns to maximize efficient user growth for existing and new paid channels, including paid search (SEM), social, in-app video and display, programmatic, and retargeting.
• Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics.
• Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks.
• Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts.
• Conduct in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities.
• Work cross-functionally with analytics, product, creative, and finance.
• Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value.

Preferred Qualifications

• BS/MS in Applied Math, Statistics, Economics, Finance, Accounting, or other quantitative fields.