Senior Growth Marketing Manager-Paid Media
| Company | Moveworks |
|---|---|
| Location | Austin, TX, USA, New York, NY, USA, Mountain View, CA, USA |
| Salary | $130000 – $183000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 6+ years of experience in digital performance marketing in a fast-paced B2B SaaS environment.
- Strong understanding of B2B sales process and customer lifecycle
- In house experience is a must have
- Proven track record of driving growth in the channels such as LinkedIn, Facebook, Instagram, Google, YouTube, Quora, Twitter, G2, etc.
- Skilled in proactive, effective communication, coordinating resources to ensure seamless operations.
- Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth.
- Strong copywriting skills.
- Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
- Experience and passion for working in a fast-paced, high-growth environment, with a focus on transparency, collaboration, rapid iteration, and continuous improvement.
Responsibilities
- Craft overarching growth strategies for our digital platforms, ensuring alignment with the organization’s objectives for pipeline and revenue generation.
- Lead the strategic planning and implementation across various paid social platforms including LinkedIn, Meta, Quora, Twitter, and G2.
- Collaborate across departments—such as Product Marketing, Content, Integrated Campaigns, ABM, Search Team, and Sales—to deepen understanding of our personas and Ideal Customer Profile (ICP) and to drive optimal channel performance.
- Execute detailed audience research and build channel targeting strategies.
- Work closely with our Content and Creative teams to produce compelling assets optimized for all devices and formats.
- Partner with Web and Marketing Ops to refine landing pages to enhance user engagement.
- Measure, analyze, and share insights and actionable recommendations with key stakeholders.
- Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics.
- Stay abreast of emerging marketing channels and technologies, experimenting with new platforms and tools.
Preferred Qualifications
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No preferred qualifications provided.