Senior Growth Marketing Manager – Google

Senior Growth Marketing Manager – Google

Requirements

• 6+ years of experience in growth marketing, with an emphasis on paid search within high-growth, subscription-based DTC companies.
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• Hands-on experience managing large-scale Google Ads campaigns ($50MM+ annually)
• Advanced experience with keyword research and writing compelling, keyword-rich title tags, meta descriptions and other copy within brand guidelines and in collaboration with multiple teams for input on high-visibility pages.
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel.
• Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business).
• Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges.
• Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.
• Experience managing direct reports.

Responsibilities

• Own and Execute Paid Search Growth Strategy
• Serve as CookUnity’s in-house Google expert—staying ahead of Google Ads product changes, Performance Max enhancements, AI integrations, and new demand gen formats.
• Develop, implement, and optimize a full-funnel paid strategy across paid search, display, demand gen, performance max, and YouTube.
• Evaluate the full capabilities of the Google Ads ecosystem to continuously push the boundaries of our acquisition and retargeting strategies.
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.
• Optimize Campaigns, Budgets & Creative to Maximize Growth
• Continuously analyze performance metrics and translate insights into actionable optimizations.
• Leverage media mix modeling and incrementality testing to understand channel impact.
• Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.
• Build and Execute a Robust Testing Roadmap
• Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers.
• Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
• Explore new automation, AI, and machine learning tools for real-time optimization.
• Cross-Functional Collaboration for Growth
• Act as the connective tissue between Google performance data and creative, First Impressions, and lifecycle strategies—ensuring that insights from Google Ads inform storytelling, landing page UX, and onboarding flows.
• Work with Brand, Product, Tech, and Data Science teams to align strategy with the overall growth vision.
• Collaborate with Creative team to drive data-driven storytelling that resonates with CookUnity’s target customers.
• Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention.
• Stay Ahead of Industry Trends & Advise Leadership
• Monitor platform updates, policy changes, and new advertising features.
• Bring innovation into CookUnity’s paid search approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies.
• Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

Preferred Qualifications

• Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance – a great team player and fun to work with.
• Collaborative attitude and comfortable working in a fast-paced environment
• Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.
• Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact.
• Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.
• Superior communication, presentation and organizational skills.
• Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.
• Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality.
• Ability to define marketing, data and tech requirements based on solid quantitative, technical knowledge and passion
• Keen sensitivity to brand and the symbiosis of brand and direct marketing.
• Ability to develop strategy and the tactical plan needed to execute against that strategy.