Senior Growth Marketing Manager

A minimum of five (5) years of experience in user acquisition, performance marketing, or growth marketing
Expertise in both mobile app acquisition (e.g., SKAN, MMPs, install and post-install tracking) and web digital campaigns (e.g., paid search, paid social, retargeting)
Strong analytical mindset with ability to translate data into action
Proven success managing multi-million dollar budgets across multiple channels and platforms
Hands-on experience with SKAdNetwork, Conversion APIs, and web2app campaigns
Deep understanding of LTV:CAC modeling, cohort analysis, and predictive LTV forecasting
Excellent communication and project management skills, with a bias toward action and accountability
Comfortable working in a fast-paced, highly cross-functional environment
Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp
A shared passion for and ability to demonstrate onX’s Company Values
Permanent US work authorization is a condition of employment with onX.

Own and execute user acquisition strategy across the assigned vertical, while flexibly supporting channel execution across other teams and business lines
Drive performance marketing efforts across mobile and web, including Apple Search Ads, Google App Campaigns, Meta, TikTok, DSPs, CTV, and paid search/social
Optimize large-scale UA budgets across channels and platforms to maximize CPA, efficiency, and LTV:CAC outcomes
Build and maintain campaign dashboards, reports, and insights using Excel, Looker Studio, Tableau, and other tools
Apply a deep understanding of measurement methodologies, MMPs, SKAdNetwork (SKAN), and incrementality to improve optimization and attribution
Partner closely with Creative, Finance, Product Marketing, Vertical Marketing, and Engineering teams to align UA efforts with broader business and product strategies
Work with creative teams to guide paid social and performance video strategy
Run structured A/B tests to iterate on messaging, targeting, and creative performance
Explore emerging channels and tactics, and champion a testing mindset that prioritizes scalable growth and continuous learning.

Experience in the outdoor, mapping, or subscription app space
Previous experience managing UA across multiple verticals or business units
Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each.