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Senior Growth Analyst
| Company | Via |
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| Location | New York, NY, USA |
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| Salary | $85000 – $110000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Proficiency with Excel, SQL, and Python are required.
- Metrics-driven and comfortable measuring success against a set of KPIs.
- Strong communicator (oral and written), who is able to adapt their level of detail depending on the audience.
- Independent, organized, and proactive – comfortable taking on a high level of responsibility.
- Strong bias towards data-driven problem solving and comfortable working with data sets of all types.
Responsibilities
- Conduct analyses to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel, early engagement, retention).
- Shape marketing strategy through executing and analyzing quantitative and qualitative research studies.
- Collaborate across internal and external customer-facing teams to launch, execute, monitor, and optimize marketing research programs.
- Consistently identify and test new rider growth initiatives that can supplement existing strategies.
- Deliver findings that will directly address business needs, create actionable recommendations, and work with stakeholders to shape decision making.
- Build programs for local communities and scale them to similar markets.
- Develop and maintain usable dashboards for others to view and use across the organization.
- Create replicable processes and playbooks to drive efficiency.
Preferred Qualifications
- Marketing, growth, data, product, and user research experience are all a plus, but not required.
- Direct experience with user acquisition channels (digital, OOH, PR, etc.) and messaging or analytics platforms (LeanPlum, AppsFlyer, etc.) is a plus but not required.
