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Senior Field Marketing Manager

Senior Field Marketing Manager

CompanySnapLogic
LocationUnited States
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior, Expert or higher

Requirements

  • Proven track record of successfully building and guiding field marketing execution.
  • Experience working with AE’s and Sales Development teams to overachieve on Marketing funnel goals.
  • Understanding fundamentals of the marketing funnel from Top to Bottom, and activities to move prospects through to close.
  • Metrics-driven individual who can have data-driven and inspiring conversations on marketing activities.
  • Savvy enterprise B2B digital marketer with expertise in live events/face-to-face programs and virtual events.
  • Enthusiasm for challenges and great interpersonal skills to get the best out of the partners in the Sales and Marketing teams.
  • Project management and budget management capabilities.
  • Strong verbal and written communication skills.
  • 8+ years of Field Marketing experience
  • Bachelor’s degree in Marketing or equivalent area of study.
  • Knowledge of Salesforce CRM is a must. Experience with Marketo and Outreach is a plus.

Responsibilities

  • Plan, create, and execute all marketing activities for the region and report results, focusing on achieving the region’s Field Marketing pipeline goals.
  • Track and report on all levels of pipeline metrics, such as qualified sales opportunities and pipeline and bookings contribution.
  • Coach and enable the Field team to generate outbound opportunities using best practices for target and non-target accounts.
  • Ensure feedback from the field gets back to Marketing to ensure the Field is being supported for the sales targets.
  • Work directly with AEs and sales leaders to identify new programs, activities, tools, and processes to create a rolling 6-month marketing plan for each AE territory.
  • Communicate and advocate for all marketing initiatives, new collateral, website tools, customer success stories, upcoming events, etc., to the regional sales team.
  • Collaborate with the digital team to drive the progression of suspects and MQLs in the pipeline, as well as with partner marketing to support local partner programs.

Preferred Qualifications

  • Experience with Marketo and Outreach is a plus.