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Senior Enterprise Account Based Marketing Manager
| Company | Checkr |
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| Location | Denver, CO, USA |
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| Salary | $130000 – $153000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
- Experience in partnering with RevOps on data enrichment, audience segmentation, and outbound list builds
- Ability to work strategically and tactically across multiple campaigns and channels
- Courage to take the initiative, pilot, and evaluate new program types
- Experience using data and metrics to develop strategy and drive program improvements
- Well-organized with great attention to detail
- Strong project management skills
- Excels at cross-functional collaboration across multiple organizations
- Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
- Leveraging AI tools to drive campaign orchestration and automation is a plus!
Responsibilities
- Develop the full-funnel integrated campaign strategy for Checkr’s must-win Enterprise accounts to fuel pipeline and revenue growth
- Own the execution and optimization of 1:1 and 1:Few ABM campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Field Events, Enterprise Sales, and Partner teams
- Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
- Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
- Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbound
- Manage ABM tech stack (Demandbase, Sendoso) and pilot new 3rd-party industry vendors and influencer co-marketing opportunities to fuel acquisition efforts for top accounts
- Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
- Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement
Preferred Qualifications
- Leveraging AI tools to drive campaign orchestration and automation is a plus!
