Senior Engagement Strategist

3-5 Years of professional in digital marketing or advertising space, pharma exposure is a plus.
Bachelor’s degree in Business, Marketing, Communication, Advertising, or a related field.
Experience includes AdWords, Keyword Planner, SEMrush, ComScore, MRI, Compete, Screaming Frog, GeoEdge, NetBase, GlobalData, Google Analytics, etc.
Understanding of Digital Foundations: In SEO, SEM, Web Development, Web, and Media Tracking.
Knowledge of Multichannel Marketing: Includes channel development, testing, tracking, measurement, analysis, and reporting.
Strong Analytical Skills: Basic understanding of statistical analysis and social science research methods.
Exceptional Problem-Solving Skills: To provide insights and recommendations.
Adaptable: Able to learn new tasks and effectively use new technologies.
Strong communication, written, project management, and planning skills.

Create/Deliver Website Audits: For SEO, digital architecture, content strategy, and campaign engagement, providing ongoing recommendations.
Ecosystems and Channel Plans: Use your strong understanding of pharmaceutical/healthcare engagement channels to develop robust ecosystems and channel plans.
Generate Campaign Findings: Conduct tasks for continuous, measurable improvement in client campaigns.
Leverage 3rd Party Tools: Utilize Google Analytics, SEMrush, ComScore, MRI, ExactTarget, Marketo, and others for competitive assessments.
Evaluate Customer Journey: Apply insights to determine top customer targets, targeting approach, and implementation strategy to optimize customer experience and brand exposure.
Support New Business Opportunities: Include relationship management components as assigned.
Social Media Monitoring: Develop Expertise in social media monitoring and listening technologies, as well as social media platform management.
Distill Social Conversation and Digital Data: Create coherent analysis, insights, and actionable recommendations in straightforward language.
Stay Informed on Industry Advancements: Keep up with new technologies, methodologies, and important vendors in communications and marketing analytics.
Stay Updated on Industry Trends: Understand client technologies, products, target markets, and competitors.