Senior Director – Web Experience

Senior Director – Web Experience

Requirements

• 15+ years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline
• Proven experience in senior-level marketing roles, with a track record of success in developing and executing digital experience and conversion strategies
• Deep experience building and evolving complex Content Management Systems (WordPress, AEM, Sitecore, etc.)
• Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (WordPress), technical and content SEO, web QA and domain/url management
• Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization
• Experience translating and localizing websites into new markets and languages
• Strong ability to prioritize and make trade-off decisions between multiple projects and competing priorities within the organization
• Ability to communicate strategy, business cases, and roadmap to influence and advocate in a complex and matrixed organization, and analyze data and translate web findings clearly for both technical and non-technical audiences
• Demonstrated success managing and mentoring a team of high performers across multiple offices and time zones, as well as building highly collaborative and productive relationships with cross-functional leaders
• Have managed both internationalization and localization web initiatives with demonstrated global collaboration across all functions

Responsibilities

• Be accountable for the goals and revenue driven by website initiatives, leading regular forecasting and reporting on actuals to GTM and company leadership
• Ensure that our main website remains the high-performing primary marketing vehicle for brand awareness and demand generation by developing and executing a strategic roadmap to ensure all web activities are in service of this goal
• Scale Klaviyo’s web presence and product offerings
• Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content
• Develop high-converting web journey and personalization for prospects, customers and partners, including reviewing and assessing content for effectiveness
• Support global growth through site internationalization
• Internationalize the website experience as we expand into new markets and new languages
• Plan and implement data-driven testing to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale (CRO)
• Increase speed to market through streamlined processes, automation and technology integrations, while building a self-serve model to increase the agility of the larger marketing team
• Lead relationship with technical teams (Product & Marketing Engineering) and Web UX (Creative/Design) team through prioritization, OKRs, and stewardship of key projects/experiments to deliver against channel KPIs
• Understand and prioritize web requirements of all cross-functional teams across Klaviyo to accelerate growth and impact aligned to company goals
• Drive cross-functional alignment with other digital property owners
• Performs other related duties as assigned.

Preferred Qualifications

No preferred qualifications provided.