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Senior Director – Strategy
Company | VaynerMedia |
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Location | New York, NY, USA |
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Salary | $170000 – $190000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- 8-10 years with strategically building brands at a top agency, working for Fortune 500 clients – must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
- Management experience, recognized for their ability to balance
- Strong leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
- Ability to review qualitative, quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
- Ability to interact with and influence people of an organization, fostering strong cross-functional teamwork and collaborative results.
- Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
- Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
- Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
Responsibilities
- Articulate data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
- Bring the consumer’s world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
- Demonstrate strong analytical and strategic skills to help solve clients’ business problems.
- Stay abreast of the competitive landscape and identify new methodologies as it pertains to data and human centered research to deliver meaningful results for our clients.
- Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
- Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
- Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
- Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build and clients’ businesses.
- Responsible for growth and development of his/her direct reports / team by providing clear, direct, actionable and motivating feedback.
- Brief creative teams for ideation and steer / facilitate brainstorms and workshops.
- Build and maintain client and external agency relationships.
Preferred Qualifications
No preferred qualifications provided.