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Senior Director – Research
Company | Penta Group |
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Location | New York, NY, USA |
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Salary | $150000 – $200000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- 8–12+ years of experience in research, strategy, insights, communications, or public affairs
- Experience leading strategic research engagements using a blend of methodologies (e.g., surveys, focus groups, stakeholder interviews, social listening, secondary trend analysis)
- Proven success in client leadership roles with strong presentation and storytelling skills
- Demonstrated ability to generate and apply insights to brand, reputation, campaign, or messaging strategies
- Collaborative and comfortable managing across teams and disciplines
- Experience managing and mentoring junior staff
- Strong comfort with data analysis and data-informed strategy; familiarity with platforms like Brandwatch, Qualtrics, Tableau, or SPSS is a plus
Responsibilities
- Serve as the lead point of contact for key client accounts, helping define project goals and maintain strong working relationships
- Work with clients to clarify business or communications objectives and oversee the development of research-backed recommendations
- Provide ongoing strategic counsel grounded in research and cultural context
- Design and direct research engagements that draw on a range of methodologies—quantitative, qualitative, social listening, digital analytics, secondary research
- Guide the team in translating research findings into narratives, recommendations, and creative strategies that inform messaging, brand positioning, and reputation management
- Connect the dots across disparate signals—emerging trends, online conversation, political/policy news—to create foresight for clients
- Lead multidisciplinary teams of analysts to deliver high-quality, on-time client work
- Provide hands-on mentorship to staff, supporting their development and fostering a culture of intellectual rigor and curiosity
- Oversee project scopes, timelines, resourcing, and collaboration with internal and external partners
Preferred Qualifications
- Familiarity with platforms like Brandwatch, Qualtrics, Tableau, or SPSS is a plus