Senior Director of Marketing Operations

Senior Director of Marketing Operations

Requirements

• 10+ years of experience in B2B SaaS marketing, with at least 5 years leading marketing operations.
• Proven success leading global teams, including offshore and onshore resources.
• Deep, hands-on expertise with Marketo, 6Sense, Bizible, and Salesforce.com.
• Familiarity with modern BI tools (e.g., Looker, Snowflake, Tableau).
• Experience driving marketing ops transformations that improved pipeline, process, and productivity.
• Demonstrated use of AI and automation in marketing operations or campaign planning.
• Strong cross-functional communicator and collaborator; experienced working with GTM and Product teams.
• Proven experience owning marketing planning and reporting cadences, with a strong operational mindset.
• Track record of thriving in high-change, high-growth startup environments.
• High integrity and transparency—leads with humility, accountability, and candor.
• Bachelor’s degree required; advanced degree or certifications in marketing ops, analytics, or martech is a plus.

Responsibilities

• Build and execute a scalable global marketing operations strategy aligned with GTM goals.
• Lead and mentor a team of two onshore and two offshore professionals, fostering a high-accountability and results-oriented culture.
• Partner with the CMO and Marketing leadership to ensure operational alignment with strategic objectives.
• Lead ongoing planning processes (quarterly, annual, and rolling planning).
• Track progress against marketing goals and lead weekly, monthly, and annual reporting cadences.
• Manage and execute business reviews (QBRs, MBRs, WBRs) in partnership with Marketing and Revenue leaders.
• Ensure alignment across planning cycles, OKRs, resource allocation, and budgeting.
• Own and optimize core systems: Marketo, Salesforce.com, 6Sense, Bizible, LeanData.
• Ensure seamless data flow and campaign execution across platforms.
• Define and enforce operational standards, workflows, and system documentation.
• Champion the use of AI in marketing operations and campaign planning.
• Partner with internal stakeholders and external agencies to develop AI agents for campaign creation, execution optimization, and intelligent segmentation.
• Pilot automation and personalization programs that scale impact and reduce manual work.
• Lead funnel and pipeline reporting, forecasting, and attribution modeling.
• Build dashboards and KPI frameworks to track performance across all campaign types and channels.
• Ensure accuracy, timeliness, and transparency of marketing data.
• Create systems and processes that support flawless campaign execution.
• Build SLAs, QA protocols, and scalable campaign templates for cross-functional partners.
• Drive continuous improvement in the execution and performance of all marketing programs.
• Collaborate closely with Sales Ops, RevOps, Demand Gen, Product Marketing, and Content.
• Lead marketing process integration with sales and customer lifecycle efforts.
• Ensure lead scoring, routing, and follow-up processes are optimized and service-level aligned.

Preferred Qualifications

• Experience supporting product-led growth and ABM strategies.
• Understanding of GDPR/CCPA compliance in martech infrastructure.
• Exposure to emerging AI martech tools (e.g., ChatGPT, Jasper, Mutiny, Drift).