Senior Director of Digital

Senior Director of Digital

Requirements

• 12–15+ years of experience in digital marketing, with significant leadership in martech, CRM systems, and donor/customer journey design.
• Deep expertise with Salesforce ecosystem (Marketing Cloud, CRM, Journey Builder), marketing automation platforms, and customer data infrastructure.
• Proven success leading high-impact marketing technology strategies across multi-tiered audience segments.
• Strong understanding of donor and customer behavior, segmentation, lifecycle marketing, and multi-channel optimization.
• Experience managing technical and creative teams, and working cross-functionally across enterprise organizations.
• Strong project management and organizational skills with a focus on process improvement.
• High attention to detail.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft 365, Google Workspace, and virtual collaboration platforms (e.g., Teams, Zoom, Slack).
• Ability to manage multiple priorities in a faced-paced environment.
• Mature orthodox Christian faith as defined by the Apostles’ Creed.

Responsibilities

• Lead the vision, performance strategy, and execution across IJM’s core digital marketing channels—including website, SEO, SEM, paid media, email, and social—to drive engagement and conversion across supporter segments.
• Oversee integrated digital campaigns that span paid, owned, and earned media channels, ensuring a cohesive user experience and brand consistency.
• Set goals for digital engagement and revenue growth, implementing data-driven strategies to increase acquisition, retention, and lifetime value.
• Champion creative and content strategies aligned to audience insights and platform-specific best practices.
• Design and evolve the global marketing technology stack—including Salesforce CRM, Marketing Cloud, journey builders, and analytics platforms—to support automation, targeting, and personalization at scale.
• Align marketing automation capabilities with supporter journeys, enabling responsive, timely, and personalized experiences for mass, mid-level, and major donors.
• Ensure platform integrations (e.g. web analytics, CRM, CDP) support robust data flows and performance tracking across all digital touchpoints.
• Serve as a strategic connector between marketing and IT, helping guide enterprise decisions on infrastructure, data systems, and vendor relationships.
• Develop full-funnel, multi-channel donor journeys that align to segment-specific behaviors, motivations, and moments of engagement.
• Partner with fundraising, communications, and regional teams to map journey touchpoints, conversion paths, and lifecycle messaging strategies.
• Use A/B testing, dynamic content, and behavioral data to optimize journeys for acquisition, reactivation, and long-term donor retention.
• Introduce and test emerging digital tools such as personalization engines, chatbots, AI/ML-driven optimization, and dynamic content delivery to enhance the supporter experience.
• Lead the development of dashboards and reporting frameworks that track digital campaign performance, channel ROI, and audience engagement across platforms.
• Foster a culture of innovation, performance analysis, and experimentation to continuously improve digital impact.
• Build and lead a high-performing digital marketing team with expertise across channels, content, analytics, and automation.
• Provide strategic support and alignment to global regions, empowering local execution within a unified digital strategy.
• Oversee strategic partnerships with digital agencies, creative vendors, and tech platforms to drive innovation, scale, and cost-efficiency.
• Serve as a trusted partner across fundraising, advocacy, and communications teams to align digital with enterprise-level growth and engagement goals.

Preferred Qualifications

No preferred qualifications provided.