Senior Director – Marketing
| Company | Rocket Companies |
|---|---|
| Location | Detroit, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in marketing, communications or relevant field preferred
- 2+ years of experience in a leadership role
- 10+ years of experience in a marketing role
- Strong preference for experience in commercial real estate, hospitality, or similar industries
Responsibilities
- Support the development and implementation of strategic marketing plans that align with company brand and growth strategies driving team vision of creative, social and multimedia assets
- Collaborate with Design and Multimedia teams to oversee the organization’s content strategy, production, prioritization, timeliness, and budget of initiatives
- Oversee website platforms and ensure utilization of best-in-class technology and trends to optimize sites for performance, accessibility and overall user experience
- Create and execute multi-channel marketing campaigns resulting in increased brand awareness for Bedrock, the cities of Detroit and Cleveland and individual developments
- Determine success of campaigns by establishing performance metrics and overseeing timely reporting of insights; analyze market trends, competitor activity and customer behavior to identify opportunities
- Create compelling copy across all channels including websites, brochures, paid and organic social media, advertising and various communications — drive unique storytelling and tone of voice across multiple brands
- Drive lead generation across the residential and commercial portfolios contributing to increased occupancy and overall leasing momentum
- All other duties as assigned
Preferred Qualifications
- Bachelor’s degree in marketing, communications or relevant field preferred
- Strong preference for experience in commercial real estate, hospitality, or similar industries