Senior Director – Cross-Product Marketing
| Company | Salesforce |
|---|---|
| Location | Seattle, WA, USA, Chicago, IL, USA |
| Salary | $196800 – $300200 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred)
- 10+ years of experience in B2B marketing, with a focus on product marketing, brand, content or GTM strategy
- Proven track record of developing and executing successful cross-product marketing initiatives
- Strong understanding of GTM strategies and launch methodologies
- Excellent communication, presentation, and storytelling skills
- Demonstrated ability to lead and influence cross-functional teams
- Strong analytical and problem-solving skills, with a focus on action and results
- Technical savvy with ability to understand and communicate complex technical concepts
- Experience working closely with brand and content marketing teams
Responsibilities
- Working closely with PMM leadership, create the strategy for thought-provoking content, including articles, blogs, white papers, presentations, and social media engagement, to establish expertise and drive brand awareness for Slack
- Represent the company and Slack at industry events, conferences, and webinars, delivering compelling presentations and engaging in meaningful discussions
- Collaborate with internal experts and external influencers to develop and amplify thought leadership content and messaging related to Slack
- Monitor industry trends and competitor activities to identify opportunities for thought leadership initiatives and to refine the narrative for Slack
- Work closely with analyst relations to identify and define new market categories that align with our product offerings and strategic vision
- Develop and articulate a cohesive Salesforce + Slack cross-product narrative that highlights the integrated value of our solutions
- Craft compelling strategic storylines, including keynote narratives that resonate with key customer segments and drive market adoption
- Develop and execute a comprehensive content strategy that supports the cross-product narrative and thought leadership goals
- Oversee the creation and management of content for the company blog, ensuring regular updates and alignment with messaging priorities
- Drive the development and organization of a robust resource library on the web, featuring valuable content such as white papers, case studies, and product documentation
- Analyze content performance metrics to optimize content strategy and identify areas for improvement
- Lead the development and execution of cross-functional marketing strategies including an annual GTM calendar
- Develop and implement a comprehensive content strategy that aligns with overall marketing objectives and supports the cross-product narrative
- Define content pillars and themes that resonate with target audiences and drive engagement
- Identify and leverage various content formats, including blogs, articles, videos, infographics and other trending formats
- Optimize content for search engines and social media platforms to maximize reach and visibility
- Serve as a key strategic partner to the VP of Product Marketing & Thought Leadership, contributing to overall marketing strategy, thought leadership, and planning
- Build and maintain strong relationships with cross-functional stakeholders, fostering a collaborative and results-oriented environment
- Provide mentorship and guidance to team members, fostering their professional growth and development
- Develop a strong understanding of our products and the underlying technology
- Work closely with product marketing to effectively translate technical features into customer-centric benefits
- Work closely with product development teams and product marketing to ensure alignment on GTM timeline, product roadmap and messaging
Preferred Qualifications
- Experience in AI technology and SaaS products preferred