Senior Director – Brand Marketing B2B

Senior Director – Brand Marketing B2B

Requirements

• 8+ years of experience in B2B marketing, brand management, or partner marketing
• Demonstrated success in building brand equity within B2B environments
• Strong strategic thinking with the ability to translate business objectives into creative brand initiatives
• Excellent relationship-building skills with experience managing high-value partnerships
• Superior project management abilities with experience leading cross-functional teams
• Outstanding written and verbal communication skills
• Proven track record of developing and executing successful event and experience strategies
• Experience managing budgets and demonstrating ROI for marketing initiatives

Responsibilities

• Develop and execute comprehensive B2B brand marketing strategies that resonate with our key partner segments
• Provide brand strategy counsel to executive team and key stakeholders
• Create and implement innovative partner engagement programs that strengthen relationships and drive loyalty
• Design and oversee exclusive partner events, experiences, and offsites that showcase Bilt’s value proposition
• Build and manage multiple B2B advisory councils, creating meaningful member experiences and value props
• Design and implement innovative employee benefit programs for partner organizations
• Conceptualize and manage neighborhood activation initiatives, including block parties and community events
• Create milestone-based gifting programs and recognition initiatives for partners
• Collaborate with cross-functional teams to ensure consistent brand messaging across all partner touchpoints
• Create and oversee co-branded merchandise collections that reinforce brand partnerships, including distinct onboarding experiences
• Build and nurture relationships with key stakeholders in the real estate, merchant, and travel industries
• Analyze partner feedback and market trends to continuously refine our B2B brand approach
• Identify and develop owned marketing channels that deliver value to B2B partners
• Work across product marketing, design, content, events, engineering, and paid marketing to reach key prospective partners and ensure brand consistency
• Establish KPIs and reporting frameworks to measure the effectiveness of B2B brand initiatives
• Oversee budgeting, forecasting, and resource allocation for B2B brand marketing programs

Preferred Qualifications

No preferred qualifications provided.