Senior Director – Brand & Communications

Senior Director – Brand & Communications

Requirements

• 10–15+ years of experience in brand, communications or marketing leadership, with at least 5 years managing teams.
• Experience in high-growth SaaS company and/or fintech a plus.
• Demonstrated ability to build integrated brand and communications programs that scale with company growth.
• Proven success managing internal and external communications in high-growth environments.
• Exceptional storytelling, writing and messaging development skills.
• Experience leading through influence and working closely with executives.
• Strong business acumen and ability to translate strategic goals into actionable plans.
• Creative thinker with a bias for action and outcomes.

Responsibilities

• Lead the strategy and execution to evolve our brand into a distinctive, trusted voice among clients, partners, employees, and the industry.
• Develop integrated brand and communications strategies, creating a cohesive narrative across media, content, social and internal and external communications.
• Own and evolve our brand identity, positioning, voice and narrative across all channels and experiences.
• Champion a consistent, clear and inspiring brand presence across marketing, product, sales, client success, and talent touchpoints.
• Lead media and analyst engagement strategies that strengthen PayNearMe’s leadership position, influence industry narratives, and support sales and investor confidence.
• Direct the overall PR and analyst relations strategy in alignment with brand narrative and business priorities.
• Cultivate relationships with key media and analyst contacts to increase brand visibility and impact.
• Serve as a trusted advisor to the executive team on external communications strategy and brand reputation.
• Lead crisis communications strategy and execution in collaboration with legal, people team and executive stakeholders.
• Guide partner- and client-facing communications to ensure clarity, consistency, and brand alignment.
• Develop proactive strategies to manage and enhance corporate reputation.
• Partner with People Team and executive leadership to support internal communications, employee engagement, and culture-building initiatives.
• Oversee development of brand content strategy and assets—including thought leadership, blog content, campaigns, and videos—to align with brand voice, strategic goals, and audience needs.
• Lead corporate social media strategy to expand reach, foster engagement, and amplify brand storytelling across channels.
• Lead, mentor and grow a high-performing brand and communications team, beginning with one direct report.
• Manage agency and vendor relationships to scale execution and impact.
• Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, and People teams to drive alignment and execution.
• Own budget planning, performance metrics, and reporting for brand and communications programs.

Preferred Qualifications

• Experience in high-growth SaaS company and/or fintech a plus