Senior Director - B2B Marketing Data Science

Senior Director – B2B Marketing Data Science

15+ years experience in marketing analytics, with a focus on media industry
Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines
Experience of working on B2B use cases for Data science
Experience using media mix models and data visualization tools like Tableau
Expertise in data-driven decision-making, with hands-on experience in leveraging data to optimize marketing performance
Hands-on expertise in advanced analytics, data mining, forecasting, and predictive analytics
Proficiency in programming languages such as Python, R, or SQL
Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders.

Utilize advanced analytics techniques to analyze large volumes of customer data, including industry information, transactional data and competitive insights.
Measuring impact of marketing and sales activities. Multi-touch attribution to understand which channels and touchpoints drive conversions.
Identifying high value prospects by analyzing firmographics, behavior and transaction history.
Development of ML models to assign lead scores based on past conversions and engagement patterns and help identify new leads.
Collaborate closely with marketing and finance teams to monitor performance against budgets. Develop multiple sensitivity scenarios to aid senior leadership in strategic planning.
Identify clients with high churn risk and help improve retention.
Build a suite of relevant dashboards to monitor key performance indicators and insights.
Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner.

No preferred qualifications provided.