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Senior Digital Account Director
| Company | Wpromote |
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| Location | New York, NY, USA |
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| Salary | $130000 – $165000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 6-8 years experience marketing in digital channels – search (organic and paid), social, email
- Bachelor’s degree in Marketing, Communications, or related field
- Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
- Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
- The ability to work in a “team structure” that fosters collaboration
- An energetic attitude and be passionate about your career
- Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
- Solid and proven ability to help lead a team
Responsibilities
- Managing the client relationship and act as the lead point of contact for all client requests
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, industry, and competition
- Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
- Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Oversee the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
- Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement, familiarity with multi-touch attribution and media mix modeling a plus
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Collaborating with Strategy, Creative, Media Channel, and Technology teams to develop and implement integrated marketing solutions
- Serving as quality control for all deliverables
- Overseeing account and specialist teams on a project and client basis
Preferred Qualifications
No preferred qualifications provided.
