Senior Demand Generation Program Manager
| Company | Coder |
|---|---|
| Location | United States |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7–10 years of experience in demand gen-related roles.
- Proven experience owning end-to-end planning and execution of multi-channel marketing campaigns.
- Expertise in managing and executing both paid advertising and organic social media strategies.
- Strong project management and organizational skills; experience coordinating with cross-functional teams.
- Results-oriented with the ability to analyze and report on campaign performance, identify areas for improvement, and implement data-driven optimizations.
- Proficiency with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, social media platforms, and marketing reporting tools.
Responsibilities
- Lead the end-to-end project management of demand generation programs — from kickoff to execution and reporting.
- Manage paid media campaigns across platforms like Google Ads, LinkedIn, Facebook, and any other experimental channels.
- Own Coder’s organic social strategy and execution, ensuring consistent brand presence across LinkedIn, Twitter/X, and other relevant channels.
- Manage relationships with external agencies and vendors supporting paid advertising or other demand efforts.
- Analyze campaign performance across paid and organic channels, distilling insights and optimization opportunities.
- Partner closely with Content Marketing, Product Marketing, and Marketing Operations to deliver cohesive, high-performing campaigns.
- Support sales enablement efforts by ensuring seamless lead hand-off and alignment on follow-up strategies.
Preferred Qualifications
- Experience working in both startups and larger organizations
- A curiosity about the latest tech trends (and what is going on in the world of developer tools)