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Senior Demand Generation Manager
| Company | Adyen |
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| Location | San Francisco, CA, USA |
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| Salary | $145000 – $195000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Minimum 8 years in a demand generation or account based marketing role with a focus on acquiring new customers.
- B2B, account-based marketing experience and comfort with complex buying committees required.
- Strong understanding of marketing to niche industries.
- Proven ability to create targeted campaigns that generate high-quality leads.
- Expertise in email marketing, ABM tools, Salesforce, and Marketo.
- Experience with data-driven optimizations and analytics tools is a plus.
- Data-driven with strong analytical skills.
- Fluent spoken and written English is a requirement.
- Ability to travel domestically and internationally 15%+
Responsibilities
- Propose and implement strategies that drive sales accepted opportunities in collaboration with local and global acquisition marketing teams.
- Plan, set up, and optimize demand generation programs for North America utilizing tactics such as 1:many, 1:few, and 1:1 account-based marketing, as well as paid social, trade publications, display advertising, content syndication, and email marketing.
- Contribute to the North America annual marketing plan in collaboration with event marketing, product marketing, PR, customer marketing, Canada marketing, and our leadership teams.
- Maintain a pulse on latest marketing trends and the actions of our competitors to continuously optimize strategies.
- Collaborate with Sales and SDRs to identify and segment target account lists by priority verticals.
- Create compelling content for digital campaigns, web and landing pages, and other marketing materials tailored to prioritized accounts and verticals.
- Work closely with the commercial engine to align efforts, leverage insights, and ensure cohesive execution across all marketing touchpoints.
- Incorporate key technology partners, payment partners, & alliance partners into the overall marketing strategy.
- Manage end-to-end creation and execution of acquisition-focused webinars and content, including goal definition, material crafting, vendor selection, promotion, execution, follow-up, and analysis.
- Utilize analytics tools to assess campaign effectiveness and propose optimizations based on data such as Looker, Marketo reporting, and Salesforce Dashboards.
Preferred Qualifications
- Experience with data-driven optimizations and analytics tools is a plus.
