Senior Demand Generation Manager

Minimum 5 years of experience developing & executing integrated marketing campaigns.
Experience program-managing virtual events and webinars.
Experience growing a database organically.
Experience working with third-party publications and budget management.
Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more.
Excellent written communication skills: you will be developing direct response copy for email and landing pages.
The ability to learn new technologies, products and systems quickly.
Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
Experience with and understanding of traditional, digital and emerging channels to create demand.

Oversee planning, execution and optimization of an industry vertical.
Work closely with a cross-functional team to deliver impactful marketing programs.
Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and nurturing.
Work with industry marketing leads to support and scale sub-industries including targeted messages and content.
Work with industry leading publications to increase inbound lead flow.
Responsible for understanding key industry trends, top publications, industry specific Snowflake solutions, and key partners.
Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities.
Monitor and optimize paid programs to ensure best return on investments.
Implement testing methodologies to enhance the demand creation process, including response and conversion rates.
Share best practices with the greater demand generation team.