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Senior Data Scientist: Marketing
| Company | Rockstar Games |
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| Location | Union City, NJ, USA |
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| Salary | $121400 – $161800 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree in Computer Science, Statistics, or a related field preferred.
- 5+ years of experience in data science or similar role within the gaming, marketing, finance, or technology fields required.
- 4+ years of experience working with SQL, Python, and/or PySpark to perform exploratory analyses with optimized queries.
- 4+ years of experience in data visualization and hands on working with complex data.
- 2+ years of experience developing machine learning models to solve complex business problems.
- Technical proficiency with large-scale datasets and cloud infrastructure.
- Passion for Rockstar Games and our titles.
Responsibilities
- Assure Rockstar’s ongoing competitive advantage through statistical analysis, machine learning, and useful monitoring reports to identify patterns and predict outcomes.
- Partner with marketing stakeholders to define business objectives, translate those objectives into data questions, and identify the appropriate analytical solution to drive insights and data-informed business decisions.
- Build self-service reporting and other data products that provide flexibility for business stakeholders to investigate questions while maintaining accuracy, efficiency, and clarity in results.
- Drive creation and adoption of predictive models for marketing campaign performance, leading implementation across stakeholders.
- Generate marketing reports, dashboards, and insights collaborating with the marketing analytics team, across analytics teams, and with our stakeholders.
- Evaluate performance of marketing campaigns, collating data across multiple marketing channels.
- Generate insights at scale, prioritizing automation of reports and data standardization.
- Subject matter expertise for Marketing Analytics and building the team’s analytics capabilities.
- Use machine learning for predictive modeling of our player and marketing channel data to help inform targeting strategies and campaign goals.
- Maintain and enhance existing marketing reports, ensuring accuracy, consistency, and relevance to executive stakeholders.
Preferred Qualifications
- Experience with Snowflake and/or Databricks.
- Game industry experience strongly desired.
- Experience with marketing data and deliverables preferred.
