Senior Customer Lifecycle Marketing Manager
| Company | Simply Business |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience with a background in multi-channel Customer Relationship Management, Marketing, and CRM tools.
- Proficiency in email marketing and CRM best practices and technical knowledge related to email deliverability, segmentation, and personalization.
- Advanced analytical skills and proficiency in data-driven decision making.
- Excellent communication skills and strong executive presence.
- Strong project management skills.
- Hands-on experience with marketing automation platforms.
- Direct experience with Salesforce a plus.
Responsibilities
- Partner with the Marketing, Customer, and Operations teams to define a roadmap for audience targeting, messaging, and initiatives across the customer lifecycle.
- Create data-driven customer journey maps, nurture strategies, and loyalty initiatives to increase customer acquisition, retention, and overall lifetime value.
- Advance efforts to deliver highly personalized and dynamic content that resonates with small business owners and educates them on the need for business insurance.
- Oversee the technical implementation of our lifecycle programs and leverage our martech capabilities to launch targeted automated communications (email, SMS, etc.) to improve customer engagement.
- Develop a test-and-learn methodology to inform our lifecycle marketing strategy and continuously optimize our efforts.
- Monitor and report on performance, including deliverability, click-through and opt-out rates. Meet prospect engagement, sales, and retention goals.
- Stay informed on the best CRM practices and industry trends.
- Make recommendations to take advantage of new technologies.
Preferred Qualifications
- A strong, inspiring leader with the ability to build relationships across the organization and influence cross-functionally to drive objectives forward.
- A deep understanding of customer behavior and a passion for improving the customer experience.
- A detail oriented thinker, balanced between the technical and creative with an ability to work well with designers, copywriters and even jump in yourself.
- A sharp focus on results and strong project management skills.
- The ability to thrive in a fast-paced, dynamic environment.