Senior Creative Strategist - Social Media & Growth Marketing

Senior Creative Strategist – Social Media & Growth Marketing

4+ years of experience in creative strategy working with a paid team
Excellent copywriting skills with a knack for crafting compelling messaging and storytelling that resonates with target audiences
Strong understanding of full-funnel marketing and its relationship to storytelling through ads
Experience in managing end-to-end creative development with the ability to communicate creative concepts to designers effectively
Strong analytical skills and data-driven thinking
Creative and innovative thinker with strong organizational and multitasking skills
Detail-oriented and capable of meeting tight deadlines
Team player with a positive attitude and strong work ethic
Ability to work independently and as part of a team
Love of all things romance: books, tv, movies, etc
Expertise in working with social platforms and influencers is a plus

Read books and watch series to extract key USP’s and pivotal elements, then synthesize them into comprehensive creative briefs.
Partner with the paid team to brainstorm, optimize, and provide creative direction based on best practices, historical learnings, and competitive trends.
Act as a story ‘producer’ and collaborate with the Content team to transform conceptual ideas into engaging stories across various media platforms
Oversee creative production lifecycle of respective briefs and provide feedback to designers
Submit and manage creative tickets from end-to-end, collaborating with stakeholders to receive feedback where needed
Stay on top of trends and competitors’ strategies; find the next breakout format and/or platform.
Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
Manage external partners for outsourced creative production