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Senior Copywriter – Health
Company | Wunderman Thompson |
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Location | New York, NY, USA |
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Salary | $60000 – $140000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level, Senior |
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Requirements
- Able to produce clear, concise, accurate, and well-organized copy appropriate to relevant format/medium.
- Able to clearly and confidently present work to internal teams.
- Able to work closely with creative team and other cross-functional teams to execute strategic and tactical advertising concepts that address business challenges while adhering to client’s marketing strategies.
- A strong portfolio that demonstrates strategic and conceptual thinking.
- 3-4 years of relevant client or agency experience.
Responsibilities
- Write clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social).
- Display a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner.
- Write for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings.
- Develop a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy.
- Participate in client presentations when appropriate, while clearly articulating how the idea achieves the communication objective.
- Represent the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations.
- Research therapeutic topics and adapts findings to support brand strategies.
Preferred Qualifications
- Experience in the healthcare/pharma industry is a plus.