Senior Content Strategist
| Company | Spreedly |
|---|---|
| Location | Montreal, QC, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years in B2B content marketing roles, preferably in SaaS
- Experience creating content across the buyer journey and ICP personas
- Strong writing and editing skills across multiple formats and tones
- Experience working cross-functionally with Sales, Product, and Marketing
- Working knowledge of SEO, content performance metrics, and AI-assisted writing tools
- Ability to work independently, prioritize projects, and meet deadlines
Responsibilities
- Own development of clear, concise, and compelling content aligned to product capabilities and GTM goals
- Produce and manage a content calendar with input from cross-functional stakeholders
- Write content in multiple formats and tones, including web, blog, product one-pagers, case studies, and email
- Collaborate with Sales, Product, and Marketing teams to ensure alignment on ICP messaging and product differentiation
- Utilize AI writing tools and SEO research to optimize content performance and efficiency
- Support GTM campaigns with channel-ready content that maps to full-funnel strategy
- Track content KPIs such as engagement, pipeline influence, and conversion performance
- Recommend new content formats and iterate based on performance and internal feedback
Preferred Qualifications
- Experience in fintech or payments industry
- Demonstrated content impact on lead generation or sales enablement
- Familiarity with CMS platforms, Google Analytics, and marketing automation systems