Senior Commercial Marketing Manager-Voice Acquisition

Senior Commercial Marketing Manager-Voice Acquisition

Requirements

• 7+ years developing and executing marketing strategies/ plans in an agency or corporate environment, including new concept development
• 5+ years managing key business metrics – e.g. customer growth targets and financials, and facilitating trade-off discussions for investment
• Demonstrated ability to innovate and think creatively to identify market opportunities and implement solutions that resonate with customers
• Strong data analysis and business insight skills to drive marketing decisions and strategies
• Experience and successful track record of storytelling for a brand, plus developing and driving impactful and innovative brand marketing campaigns across multiple channels and platforms.
• Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate customer insights, brand objectives, and performance metrics into actionable marketing strategies.
• Familiarity with gathering consumer insights and effectively facilitating brainstorming/ concept development workshops
• Strong collaboration and partnership skills, experience driving cross-functional teams to execute complex strategies
• Excellent communication skills, with the ability to influence and present ideas effectively to senior leadership
• Strong program management skills with the ability to manage multiple priorities, make trade-off decisions, and effectively communicate priorities to partner teams
• Collaborative, yet influential
• Flexible, self-starter, and comfortable working in a rapidly changing environment
• Desire for a high level of responsibility and ownership and ability to work with minimal supervision
• Creative problem solver and solutions provider
• Ability to prioritize multiple projects; detail oriented and organized
• Familiarity with Microsoft Office Suite

Responsibilities

• Use data analytics, customer insights, and market trends to facilitate cross-functional discussions that lead to tangible opportunities to address unmet customer needs, deliver customer value and create differentiation within the market.
• Create business cases to support Innovation concepts and craft compelling stories that articulate the value to the customer and the business. Prioritize concepts and present to senior leadership for buy-in.
• Conduct feasibility assessments and develop 18-month calendar in partnership with cross-functional partners.
• Manage the Innovation pipeline end-to-end including trade-off discussions, funding allocation, program management and reporting on results achieved. Leverage learnings to continuously iterate on new concepts.
• Collaborate closely with cross-functional Marketing teams to maintain a steady drumbeat of news focused on customer value and differentiation within the marketplace.
• Provide guidance and mentorship to less experienced team members to foster growth and ensure alignment with organizational goals.

Preferred Qualifications

• Master’s or Advanced Degree (Preferred)