Senior Channel Partner Marketing Manager

A strategic, data-driven approach to marketing and business partnership
Proven record of driving channel marketing programs and activities that deliver measurable and meaningful business results
Experience with all facets of partner marketing, including partner communications and education, partner enablement toolkits, co-marketing programs, and management and tracking on an individual partner basis
Ability to thrive in a fast-paced, high-growth environment, managing multiple initiatives simultaneously.
Experience: 8+ years in channel marketing, partner marketing, or demand generation, preferably in SaaS, B2B technology or cloud networking.
Proven experience developing and executing co-marketing programs with VARs and CSPs partners.
Analytical & data-driven, ability to track performance metrics, analyze partner impact, and optimize campaigns for maximum ROI.
Strong ability to manage multiple campaigns, projects, and partner relationships simultaneously.
Experience with marketing tech stack such as automation platforms (e.g. Marketo), CRM tools (e.g. Salesforce), and partner portal management (e.g. Impartner).
Strong Communication & relationship-building: Ability to work cross-functionally and effectively engage partners in collaborative initiatives.

Develop & Execute Channel Marketing Strategy: Design and implement comprehensive channel marketing plans that align with business objectives and partner growth goals.
Drive Co-Marketing & Demand Generation: Create and execute joint marketing campaigns, webinars, events, and digital content strategies that accelerate pipeline growth through partners. Oversee and optimize Market Development Funds (MDF) to ensure investments generate high-impact results.
Enable & Empower Partners: Provide partners with marketing assets, sales tools, and training to strengthen their ability to drive demand and generate new deals. Develop partner communications and enablement toolkits that enhance go-to-market execution.
Strengthen Partner Engagement & Relationship Management: Collaborate with key partners to identify growth opportunities, optimize go-to-market strategies, and build long-term strategic alliances. Act as the primary marketing liaison between Aviatrix and its channel ecosystem to enhance collaboration.
Measure & Optimize Performance: Track, analyze, and report on the effectiveness of channel marketing initiatives, leveraging data-driven insights to refine strategies. Monitor partner-driven pipeline growth, campaign ROI, and marketing-influenced revenue contributions.
Collaborate Across Teams: Work cross-functionally with Sales, Product Marketing, Partner Success, and Revenue Operations to align on joint marketing strategies and optimize execution.

No preferred qualifications provided.