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Senior Business Intelligence Analyst – Marketing Delivery
| Company | TD Bank |
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| Location | Toronto, ON, Canada |
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| Salary | $76800 – $115200 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Familiarity with direct marketing principles (Predictive Models, Experimental Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
- Demonstrated command of end-to-end campaign lifecycle
- Strong communication to inform and influence key stakeholders across the organization.
- Technically inclined and orientation to detail
- Naturally curious with an urge to challenge the status quo.
- Resourceful and comfortable with autonomy
- Passion for connecting the dots between quantitative outcomes and marketing behaviour.
- Demonstrated understanding of navigating customer data from cloud data sources through leveraging programming tools such as Python, Pyspark, SQL
- A project management mindset to help deliver on time to specifications.
- 5+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)
- Experience designing successful direct marketing experiments.
- Strong hands-on experience with Salesforce Data Cloud and Marketing Cloud; Unica Campaign experience an asset.
- Knowledge of Python, Pyspark, SQL; knowledge of cloud databases and data structures; experience with vendor engagement and file format requirements
- Degree in business, science, statistics, engineering, or other quantitative discipline
- Track record of delivering successful initiatives on time and on budget.
Responsibilities
- Design/execute/measure high impact direct-to-consumer marketing experiments.
- Continuously enhance campaign design and delivery by leveraging all analytical tools/techniques at your disposal
- Execute with excellence.
- Proactively manage project deliverables to ensure timelines are met and negotiate adjustments with partners as necessary.
- Provide analytical thought leadership to key stakeholders, based on deep understanding of business performance metrics, to enhance marketing effectiveness.
- Maintain a culture of risk management and control, supported by established processes and sound infrastructure.
Preferred Qualifications
- Experience with Agile methodologies and a zest for the agile mindset.
